Computer Terms: Viral Video

Viral videos are video clips presented by e-mails, individual blogs, or websites on the Internet and kind of commercial messages that are provided on the Internet and run over by word of mouth. There are some advantages about Viral Video. It is inexpensive to make a video because the process differs from that of TV commercial. Moreover, any representations are allowed because of no limitation of a code. No limitation of area or type of business is also good point for viral video. People can make commercial messages that are difficult to be broadcasted on TV or local commercials that are broadcasted to limited areas because of high cost, and broadcast them to all over the world. Viral video which have great expectations with the low cost are used by major companies in the US such as Microsoft, Volkswagen, and Renault, and many types of industry including music, on-line games, food, machinery, etc.There are many kinds of content, and these are different from the purpose to make them. Their characteristics range from funny video clips made up of a lot of jokes to make viewers laugh to serious ones that is to let viewers think about a certain issue. However, most viral videos are to advertise the company's product or other information. The very different point of these viral videos from normal TV commercial is that viewers can choose whether they watch them or not, by clicking the button to start showing them. In addition, viewers usually can vote each clips as favorite ones, and the website shows the ranking which viral video is more popular than others. Moreover, many viral videos show how many people had watched them below the video screen. As the Internet becomes more and more important as a commercial strategies, more companies begin to rely on viral videos to inform their company.